Customising motorcycles came as a natural activity for Buster+Punch, since custom motorbikes embody craftsmanship, customisation and being individual – things that the entire team is passionate about.Īpart from its carefully crafted objects and customised two-wheelers, the studio also provides interior design services, with impressive residential and business projects already under its belt, such as a townhouse in London and the new London HQ for wig manufacturer Feme. The same materials are used in the hand-crafted, customised motorcycles produced by the studio in collaboration with Birmingham-based manufacturer Boneshaker Choppers. Minale is after an aesthetic result that is dramatic, beautiful and dark, whilst retaining a timeless elegance, and the studio’s debut ' HOOKED' collection of solid-brass lighting fixtures clearly reflects that intention. Centred around Buster+Punch’s signature ‘ Hook,’ originally developed as a way to customise lighting placement, the collection deploys knurled precious metals (brass, gunmetal), dark wood, quilted silk and leather, and rubber, all used with an almost sensual rock’n’roll attitude. Here, the burnt rubber of a Harley, the knurled grip of the volume knob and sensual touch of quilted silk inspire solid brass light fittings, show-stopping whisky bars, luxurious wingback chairs, limited-edition customised motorcycles, even jewellery, for matter of fact. This is a wakeup call,” said Massimo Buster Minale, founder and creative director, Buster + Punch.Drawn from a world of custom motorcycles and rock star lifestyle, the studio’s debut collection HOOKED was conceived as an exploration of ''the darker side of life''. We want to give interiors the same energy and heightened production values as a conceptual fashion show or music video, to ultimately create excitement and debate in a sleeping interiors industry. It is us connecting our audience with the brand, products and talents we’ve selected to work with, in a deeper way than they would at a trade show or in a store. “House of Buster + Punch gives a glimpse into the future of interiors and retail, with an emphasis on performance and raw entertainment. Featuring young talents and tastemakers spanning music, film, social media, dance, and photography, the House is entertainment and inspiration. House of Buster + Punch is about the theater of design and the experiences that go beyond a product – catering to an audience that is increasingly making buying decisions before pieces even hit a store. It is an amalgam of audacious fashion style and rebellious interior design – a uniquely immersive and surreal home decor buying experience. The android residents invite viewers into their hypnotizing world – unveiling a plethora of subcultural influences and meticulous design energy that is the foundation of the iconic Buster + Punch brand. With a rich cacophony of sound, color and piquant details to engage the eye, Buster + Punch has boldly reimagined the way interior brands present to the public. Ineffably captivating, the House of Buster + Punch itself is a refreshing attack on traditional design sensibilities. It is a bold, energetic concept that utilizes original music, film, animation and pop culture references to pull the viewer into an immersive digital experience where interiors can be shopped at a click. The House of Buster + Punch is the new omni channel campaign from London’s provocative home fashion label, Buster + Punch. Through a year of spectacular reveals, Buster + Punch is set to release several new product ranges – including shopping by room – all driven by the central House of Buster + Punch concept.
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